Mass moralizing : marketing and moral storytelling /

Show other versions (1)

Drawing from sources as diverse as Plato, Marshal McLuhan, and McDonald's, <span style=""font-style:italic;"">Mass Moralizing makes the intriguing case that contemporary marketing has moved beyond merely selling commodities and now seeks to turn our values themselves i...

Full description

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Hopkins, Phil, 1958-
Format: Electronic eBook
Language:Inglés
Published: Lanham : Rowman & Littlefield, [2015]
Subjects:
Mass media > Moral and ethical aspects.
Communication > Moral and ethical aspects.
Marketing.
Marketing
Médias > Aspect moral.
Communication > Aspect moral.
marketing.
PHILOSOPHY > Ethics & Moral Philosophy.
Online Access:Texto completo
Table of Contents:
  • Self and world: story, image, brand
  • The stories we tell
  • Truth-telling narratives
  • Spectacle: the ontology of image
  • Tribes: hyperrealized and mythical belonging
  • Mass moralizing
  • The good life
  • Morality for sale
  • Morality as consumption
  • Morality as propaganda.

Similar Items