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Mass moralizing : marketing and moral storytelling /
Drawing from sources as diverse as Plato, Marshal McLuhan, and McDonald's, <span style=""font-style:italic;"">Mass Moralizing makes the intriguing case that contemporary marketing has moved beyond merely selling commodities and now seeks to turn our values themselves i...
| Cote: | Libro Electrónico |
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| Auteur principal: | |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
Lanham :
Rowman & Littlefield,
[2015]
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| Sujets: | |
| Accès en ligne: | Texto completo |