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¿Qué transmite su marca? : estrategias para innovar desde la comunicación /

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Detalles Bibliográficos
Clasificación:	Libro Electrónico
Autores principales:	Barón Pulido, Mireya (Autor), Torres, Juliana Villalba (Autor), Orjuela, Mauricio Toro (Autor)
Formato:	Electrónico eBook
Idioma:	Español
Publicado:	Bogotá, Colombia : Institución Universitaria Politécnico Grancolombiano, 2013.
Temas:	Branding (Marketing) Stratégie de marque. branding. BUSINESS & ECONOMICS > Industrial Management. BUSINESS & ECONOMICS > Management. BUSINESS & ECONOMICS > Management Science. BUSINESS & ECONOMICS > Organizational Behavior.
Acceso en línea:	Texto completo

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