Professional services marketing handbook : how to build relationships, grow your firm and become a client champion /

"Marketing in professional services and consulting businesses (law, accounting, property, management consulting, project management, engineering, technical services, etc.) has progressed significantly in recent years. It is now seen as a major contributor to attracting and retaining clients, bu...

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Bibliographic Details
Call Number:Libro Electrónico
Other Authors: Clark, Nigel (Marketing executive) (Editor), Nixon, Charles (writer of foreword.)
Format: Electronic eBook
Language:Inglés
Published: Philadelphia, PA : Kogan Page, [2015]
Edition:1st Edition.
Subjects:
Professions > Marketing.
Consulting firms.
Marketing.
Marketing
Professions libérales > Marketing.
Sociétés de conseil.
marketing.
Sales & marketing.
BUSINESS & ECONOMICS / Marketing / General.
BUSINESS & ECONOMICS / Consulting.
BUSINESS & ECONOMICS / Development / Business Development.
BUSINESS & ECONOMICS / Industrial Management
BUSINESS & ECONOMICS / Management
BUSINESS & ECONOMICS / Management Science
BUSINESS & ECONOMICS / Organizational Behavior
Consulting firms
Professions > Marketing
Sales and marketing.
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