Marketing scales handbook : multi-item measures for consumer insight research. Volume 8 /

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Bruner, Gordon C., 1954- (Author)
Format: Electronic eBook
Language:Inglés
Published: Forth Worth, Texas, USA : GCBII Productions, LLC, [2015]
Subjects:
Marketing research > Statistical methods > Handbooks, manuals, etc.
Scaling (Social sciences) > Handbooks, manuals, etc.
Marketing > Recherche > Méthodes statistiques > Guides, manuels, etc.
Construction d'une échelle (Sciences sociales) > Guides, manuels, etc.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Marketing research > Statistical methods
Scaling (Social sciences)
handbooks.
manuals (instructional materials)
Handbooks and manuals
Handbooks and manuals.
Guides et manuels.
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Internet

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