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"Capitalist realism" in Africa : realities and myths in advertising /
"Capitalist Realism" in Africa: Realities and Myths in Advertising is a multifaceted analysis of the role of advertising in the national development of Nigeria, and by extension, other African Nations. The book examines the unique political, cultural and religious systems that create the c...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Sharjah :
Bentham Science Publishers,
2014.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | "Capitalist Realism" in Africa: Realities and Myths in Advertising is a multifaceted analysis of the role of advertising in the national development of Nigeria, and by extension, other African Nations. The book examines the unique political, cultural and religious systems that create the context for advertising in African countries and describes the unique historical, social, economic, communication and political context within which the practice of advertising takes place. |
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| Descripción Física: | 1 online resource (111 pages) : illustrations |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781608059768 1608059766 |