Toward cross-channel management : a comprehensive guide for retail firms /

Show other versions (1)

In the age of cross-channel commerce, successful firms must identify, develop, and implement the right cross-channel services to attract and satisfy their target customers. This book aims to assist multi-channel players to increase their company's performance and enhance their overall value pro...

Full description

Bibliographic Details
Call Number:Libro Electrónico
Main Authors: Brunner, Felix (Author), Rudolph, Thomas (Author)
Format: Electronic eBook
Language:Inglés
Published: Berlin, Germany : De Gruyter Oldenbourg, 2015.
Subjects:
Retail trade > Management.
Consumer behavior.
Stores, Retail.
Shopping.
Consommateurs > Comportement.
Magasins.
Magasinage.
shopping.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Online Access:Texto completo

Internet

Texto completo

Items no disponibles

Holdings details from

Similar Items