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Toward cross-channel management : a comprehensive guide for retail firms /
In the age of cross-channel commerce, successful firms must identify, develop, and implement the right cross-channel services to attract and satisfy their target customers. This book aims to assist multi-channel players to increase their company's performance and enhance their overall value pro...
| Cote: | Libro Electrónico |
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| Auteurs principaux: | , |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
Berlin, Germany :
De Gruyter Oldenbourg,
2015.
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| Sujets: | |
| Accès en ligne: | Texto completo |