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Designing fictions : literature confronts advertising /
From Tono-Bungay to Mad Men - how fiction has treated the omnipresent influence of advertising.
| Call Number: | Libro Electrónico |
|---|---|
| Main Author: | |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
Montreal & Kingston ; London ; Ithaca :
McGill-Queen's University Press,
2015.
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| Subjects: | |
| Online Access: | Texto completo |
Table of Contents:
- Prologue
- From Marner to Gatsby: Literature, Advertising, Commodity Culture
- 1
- Introduction: Baudrillard's Dream
- 2
- Henry James and H.G. Wells: The Seductions of Advertising
- 3
- Battles of the Bookshops: Christopher Morley and George Orwell
- 4
- Radio Days: Wakeman's The Hucksters and Wouk's Aurora Dawn
- 5
- Doors of (Mis)Perception: Margaret Atwood's The Edible Woman
- 6
- Creative Creatives: Blake Morrison's South of the River and Joshua Ferris';s Then We Came to the End
- 7
- Enjoy the Best America Has to Offer: Mad Men as National Brand
- Epilogue
- The Price of Enchantment.