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Trade secrets : theft issues, legal protections, and industry perspectives /
A trade secret is confidential, commercially valuable information that provides a company with a competitive advantage, such as customer lists, methods of production, marketing strategies, pricing information, and chemical formulae. Well-known examples of trade secrets include the formula for Coca-C...
| Clasificación: | Libro Electrónico |
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| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
Nova Science Publishers, Inc.,
[2015]
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| Colección: | Business issues, competition and entrepreneurship series.
Trade issues, policies and laws series. |
| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | A trade secret is confidential, commercially valuable information that provides a company with a competitive advantage, such as customer lists, methods of production, marketing strategies, pricing information, and chemical formulae. Well-known examples of trade secrets include the formula for Coca-Cola, the recipe for Kentucky Fried Chicken, and the algorithm used by Google's search engine. To succeed in the global marketplace, U.S. firms depend upon their trade secrets, which increasingly are becoming their most valuable intangible assets. However, U.S. companies annually suffer billions of d. |
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| Descripción Física: | 1 online resource. |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781634636667 163463666X |