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Marketing theory : foundations, controversy, strategy, resource-advantage theory /
One of the true classics in Marketing is now thoroughly revised and updated. ""Marketing Theory"" is both evolutionary and revolutionary. As in earlier editions, Shelby Hunt focuses on the marketing discipline's multiple stakeholders. He articulates a philosophy of science-b...
| Cote: | Libro Electrónico |
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| Auteur principal: | |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
Abingdon, Oxon ; New York :
Routledge,
2015.
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| Sujets: | |
| Accès en ligne: | Texto completo |