Marketing theory : foundations, controversy, strategy, resource-advantage theory /

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One of the true classics in Marketing is now thoroughly revised and updated. ""Marketing Theory"" is both evolutionary and revolutionary. As in earlier editions, Shelby Hunt focuses on the marketing discipline's multiple stakeholders. He articulates a philosophy of science-b...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Hunt, Shelby D. (Author)
Format: Electronic eBook
Language:Inglés
Published: Abingdon, Oxon ; New York : Routledge, 2015.
Subjects:
Marketing.
Marketing research.
Marketing > Recherche.
marketing.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Marketing
Marketing research
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