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Printed Advertisement 1947-1970 : Bengali Middleclass ; An Interaction.
This work explains the politics of the patterns of the advertisements printed in the newspapers published in Bengal between 1947 and 1970, and the sociology of the encounter of the Bengali middleclass with these. Many of the cited advertisements were meant for the entire country but regional particu...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Newcastle upon Tyne :
Cambridge Scholars Publishing,
2014.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Ghosh, Chilka. | |
| 245 | 1 | 0 | |a Printed Advertisement 1947-1970 : |b Bengali Middleclass ; An Interaction. |
| 260 | |a Newcastle upon Tyne : |b Cambridge Scholars Publishing, |c 2014. | ||
| 300 | |a 1 online resource (230 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Table of contents; preface; introduction; chapter one; chapter two; chapter three; to conclude; bibliography. | |
| 520 | |a This work explains the politics of the patterns of the advertisements printed in the newspapers published in Bengal between 1947 and 1970, and the sociology of the encounter of the Bengali middleclass with these. Many of the cited advertisements were meant for the entire country but regional particularities were pronounced during the period under review, and the bhadralok consciously maintained a unique constructed identity that dates back to the colonial epoch. Therefore, their encounter wit ... | ||
| 504 | |a Includes bibliographical references. | ||
| 546 | |a English. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Advertising |x Social aspects |z India |z Bengal |x History |y 19th century. | |
| 650 | 0 | |a Advertising |x Social aspects |z India |z Bengal |x History |y 20th century. | |
| 650 | 0 | |a Advertising, Newspaper |z India |z Bengal |x History |y 19th century. | |
| 650 | 0 | |a Advertising, Newspaper |z India |z Bengal |x History |y 20th century. | |
| 650 | 6 | |a Publicité |x Aspect social |z Bengale (Bangladesh et Inde) |x Histoire |y 19e siècle. | |
| 650 | 6 | |a Publicité |x Aspect social |z Bengale (Bangladesh et Inde) |x Histoire |y 20e siècle. | |
| 650 | 6 | |a Publicité dans les journaux |z Bengale (Bangladesh et Inde) |x Histoire |y 19e siècle. | |
| 650 | 6 | |a Publicité dans les journaux |z Bengale (Bangladesh et Inde) |x Histoire |y 20e siècle. | |
| 650 | 7 | |a Refugees & political asylum. |2 bicssc | |
| 650 | 7 | |a Advertising & society. |2 bicssc | |
| 650 | 7 | |a History of ideas. |2 bicssc | |
| 650 | 7 | |a LANGUAGE ARTS & DISCIPLINES |x Composition & Creative Writing. |2 bisacsh | |
| 650 | 7 | |a LANGUAGE ARTS & DISCIPLINES |x Rhetoric. |2 bisacsh | |
| 650 | 7 | |a REFERENCE |x Writing Skills. |2 bisacsh | |
| 650 | 7 | |a Advertising, Newspaper. |2 fast |0 (OCoLC)fst00797938 | |
| 650 | 7 | |a Advertising |x Social aspects. |2 fast |0 (OCoLC)fst00797762 | |
| 651 | 7 | |a India |z Bengal. |2 fast |0 (OCoLC)fst01213579 | |
| 648 | 7 | |a 1800-1999 |2 fast | |
| 655 | 7 | |a History. |2 fast |0 (OCoLC)fst01411628 | |
| 776 | 0 | 8 | |i Print version: |a Ghosh, Chilka. |t Printed Advertisement 1947-1970 : Bengali Middleclass; An Interaction. |d Newcastle upon Tyne : Cambridge Scholars Publishing, ©2014 |z 9781443859073 |
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