The definitive book of branding /

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With the growing body of knowledge on branding, there are now more facets of branding that brand custodians need to know than ever before. A unique compilation of branding experts, The Definitive Book of Branding addresses the needs of branding professionals across the world. The book walks the read...

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Détails bibliographiques
Cote:Libro Electrónico
Autres auteurs: Kompella, Kartikeya (Éditeur intellectuel)
Format: Électronique eBook
Langue:Inglés
Publié: Thousand Oaks : SAGE Publications India Pvt Ltd, 2014.
Sujets:
Branding (Marketing)
Globalization > Economic aspects.
Stratégie de marque.
Mondialisation.
branding.
globalism.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Globalization > Economic aspects
Markenpolitik
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