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Corporate diplomacy : building reputations and relationships with external stakeholders /

This book argues that the strategic management of relationships with external stakeholders -- what the author calls 'Corporate Diplomacy' -- creates real and lasting business value. With colourful examples, practical tools and considered perspectives, the book hones in on a fundamental cha...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Henisz, Witold J. (Author)
Format: Electronic eBook
Language:Inglés
Published: Sheffield, UK : Greenleaf Publishing, [2014]
Subjects:
Online Access:Texto completo

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