Corporate diplomacy : building reputations and relationships with external stakeholders /
This book argues that the strategic management of relationships with external stakeholders -- what the author calls 'Corporate Diplomacy' -- creates real and lasting business value. With colourful examples, practical tools and considered perspectives, the book hones in on a fundamental cha...
Call Number: | Libro Electrónico |
---|---|
Main Author: | Henisz, Witold J. (Author) |
Format: | Electronic eBook |
Language: | Inglés |
Published: |
Sheffield, UK :
Greenleaf Publishing,
[2014]
|
Subjects: | |
Online Access: | Texto completo |
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