Everything you need to know about direct response technologies and databases for Internet marketing /

This book focuses on Direct Response and Databases. We define what they are, and how they apply to the overall field of Internet Marketing. We will talk about direct marketing strategies, and critical strategy components. Then we will move on to front- and back- end functionality, and the concept of...

Description complète

Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Torte, Rob (Auteur)
Format: Électronique eBook
Langue:Inglés
Publié: [Newmarket, Ontario] : BrainMass Inc., [2011]
Sujets:
Internet marketing.
Marketing sur Internet.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Internet marketing
Accès en ligne:Texto completo
Description
Résumé:This book focuses on Direct Response and Databases. We define what they are, and how they apply to the overall field of Internet Marketing. We will talk about direct marketing strategies, and critical strategy components. Then we will move on to front- and back- end functionality, and the concept of customer lifetime value. Finally, we will finish off with a more in-depth look at databases, and specifically, data-mining. This book is ideal for business students.
Description:"One of many books in the Need to know series from BrainMass"--Cover
"Ideal for business students"--Cover
Description matérielle:1 online resource
Bibliographie:Includes bibliographical references.
ISBN:9781927639092
1927639093
Accès:Access restricted to LAC onsite clients.

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