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Beyond Book Sales : the Complete Guide to Raising Real Money for Your Library.
Dowd and her team from Library Strategies, a consulting group of the Friends of St. Paul Public Library, share proven strategies that have brought in more than 1 million annually.
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Chicago :
American Library Association,
2014.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Cover; Beyond Books Sales: The Complete Guide to Raising Real Money for Your Library; Contents; Foreword; Preface; Part 1: Focus on Fund-Raising
- Fund-amentals for Libraries; Chapter 1: Libraries Need Fund-Raising More Than Ever; Chapter 2: Four Reasons Why Now Is a Good Time for Library Fund-Raising; Chapter 3: Private Fund-Raising Is a Natural for Libraries; Chapter 4: Twelve Must-Know Facts about Library Fund-Raising; Chapter 5: Who Can Help with Fund-Raising?; Chapter 6: Ready, Set, Go!; Chapter 7: Thanking, Honoring, and Nurturing Your Donors ... and Keeping Track of Them.
- Chapter 8: The Role of Marketing of Public Relations in Library Fund-RaisingChapter 9: Fund-Raising for ""the Other 95 Percent"" of Your Library's Budget; Part 2: Roll Up Your Sleeves
- Types of Fund-Raising Activities; Chapter 10: Creating a Culture of Giving through Annual and Special Appeals; Chapter 11: Membership Programs; Chapter 12: The Gift of Remembrance: Tributes and Memorials; Chapter 13: The Big Bang: Major Gifts; Chapter 14: Leaving a Legacy through Planned Giving; Chapter 15: Taking the Fear Out of Fund-Raising Events; Chapter 16: Donate Now! Getting Started with Online Giving.
- Chapter 17: Building Relationships with Businesses for Library Fund-RaisingChapter 18: Securing a Grant (It's Not Just about Writing); Chapter 19: Capital Campaigns Are Not Just for Dreamers; Afterword: What Does It All Mean?; Appendix A: Fund-Raising Toolkit; Toolkit Contents; Appendix B: Fund-Raising Gallery; Fund-Raising Gallery Contents; About the Authors; Index.