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Google and the digital divide : the bias of online knowledge /
Beneficial to scholars and students in the fields of media and communication, politics and technology, this book outlines the significant role of search engines in general and Google in particular in widening the digital divide between individuals, organisations and states. It uses innovative method...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Oxford, U.K. :
Chandos Pub.,
2010.
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| Colección: | Chandos internet series.
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| Temas: | |
| Acceso en línea: | Texto completo Texto completo |
Tabla de Contenidos:
- Cover; Google and the DigitalDivide: The bias of online knowledge; Copyright; Contents; List of figures and tables; About the author; Acknowledgments; Preface; The digital divide and online information; US dominance and global communications; Internet commercialisation; On bias and monopoly of knowledge; Search engines and the digital divide; The structure of the book; Boundaries and limitations of scope; Notes; 1 Power, communication and the internet; Communication and power; The emergence of the internet; The various faces of the digital divide; The online knowledge/power nexus.
- The emergence of the information societyThe power of interfaces; 'Informational politics' online; Conclusion; Notes; 2 The structure and power of search engines; A short history of information search; The challenge of the deep web; The challenge of the internet infrastructure; Information protection and digital 'islands'; Interest/internet conflicts; Control over informational commons; The European answer; The long tail of search engines; Conclusion; Notes; 3 Google and the politics of online searching; Google's big idea; Google's search engine mechanism; Google's customised search.
- Google's additional servicesGoogle Scholar; Google Translate; Google's global control by local use; Reinforcing online allegiance; Online manipulation and punishment; Conclusion; Notes; 4 Users and uses of Google's information; Methodology; Data sources; A cross-national comparison; Main classification system; Reliability of coding: the hidden intention; Economic and political value index; Variety of uses; Specificity of search index; Extent of locality; Initial predictions; Results and analysis; Summary and discussion; Notes; 5 Mass media channels and the world of Google News.
- Online transformation of media and newsCommercial motives and their implications; Google World News; Dominant online states; International concern; International network; The language dimension; Summary and conclusion; Notes; 6 Google's global mapping; Google Earth and Google Maps; Biases in scope; The national security dimension; Summary and discussion; Notes; 7 Conclusion; The importance of information and communication; The power of the search engine; 'Googling' and the politics of online search; Information uses in Google and Yahoo!; The world of Google News; The bias of Google mapping.
- The impact of popularisation mechanismsThe future of search engines; From personal advisers to global advertisers; The future of the information society; Notes; 8 Epilogue; Appendix A: Search engines statistics; Share of searches in the USA; Share of searches worldwide; Appendix B: Data for statistic analysis; Countries in dataset; Percentage of online users; Categories and subcategories; Global uses of online information; Information uses in different countries; Notes; Bibliography; Index.