Mastering strategy : workshops for business success /

Fun to read yet full of powerful business information, this guide provides a comprehensive toolkit for crafting winning strategies in today's competitive environment.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Braun, Michael
Otros Autores: Latham, Scott
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Santa Barbara : ABC-CLIO, 2014.
Temas:
Strategic planning.
Success in business.
Planification stratégique.
Succès dans les affaires.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Strategic planning
Success in business
Acceso en línea:Texto completo

MARC

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505 0 |a Strategy, defined: what we talk about when we talk about strategy -- Understanding the business climate: which way is the wind blowing? -- SWOT and generic strategies: starting with a view from the top -- The five forces: pressure points on your company's profitability -- The value system: who's kicking-and kissing-whom? -- The value chain: the ins and outs of your business -- The core competency: what's your secret sauce? -- Diversifications: where do you go from here-and how do you get there? -- International strategy: stepping out of your domestic market -- Measuring strategic success: it ain't a strategy if you can't measure it -- Strategy implementation: getting your strategic ducks in a row -- Wrap-up: mastering strategy ... and beyond! 
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650 0 |a Success in business. 
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650 6 |a Succès dans les affaires. 
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650 7 |a Success in business  |2 fast 
700 1 |a Latham, Scott. 
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