The out-of-home immersive entertainment frontier : expanding interactive boundaries in leisure facilities /

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Digital Out of Home Entertainment is transforming the customer experience in shops, cinemas, museums; almost any environment where consumers are congregating. This book provides a 'state of play' exploration of the successes, the emerging new applications and the strategies that inform the...

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Bibliographic Details
Call Number:Libro Electrónico
Main Authors: Williams, Kevin, 1967- (Author), Mascioni, Michael (Author)
Format: Electronic eBook
Language:Inglés
Published: Farnham : Ashgate Publishing Ltd, 2014.
©2014
Subjects:
Leisure > Economic aspects.
Leisure industry.
Popular culture > Economic aspects.
Loisir > Aspect économique.
Loisirs > Industrie.
Culture populaire > Aspect économique.
BUSINESS & ECONOMICS > Industries > Media & Communications.
TECHNOLOGY & ENGINEERING > Telecommunications.
Leisure > Economic aspects
Leisure industry
Popular culture > Economic aspects
Online Access:Texto completo
Table of Contents:
  • The structure of play
  • Collapse and reemergence
  • Defining the sector
  • The drive for immersion
  • Social and cooperative
  • The convergence
  • Future trends
  • Conclusion.

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