Effect of solution transition on steering the sales force : for new marketing and sales metrics /

The objective of this study is to provide a metric that helps to assess the solution readiness status of a firm's sales force. Sales are often considered as part of a marketing strategy. It will be analyzed to what extent this perspective is justified and how this is influenced by the emergence...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Schnerrer, Julien (Author)
Format: Electronic eBook
Language:Inglés
Published: Hamburg, Germany : Anchor Academic Publishing, 2014.
Subjects:
Marketing > Study and teaching.
Marketing research.
Marketing > Mathematical models.
Marketing > Étude et enseignement.
Marketing > Recherche.
Marketing > Modèles mathématiques.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Marketing > Mathematical models
Marketing research
Marketing > Study and teaching
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