Green power already out of breath? why do German consumers not switch to green electricity? /

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The following investigation provides a profound analysis on the motives that hinder German consumers from shifting to green power vendors. While academic research provides many potential reasons, only a few investigations have so far dealt with internal and external influences on switching behavior...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Herz, Sarah (Author)
Format: Electronic eBook
Language:Inglés
Published: Hamburg, Germany : Anchor Academic Publishing, 2014.
Subjects:
Energy conservation.
Renewable energy sources.
Sustainable development.
Conservation of Energy Resources
Renewable Energy
Économies d'énergie.
Énergies renouvelables.
Développement durable.
energy conservation.
sustainable development.
BUSINESS & ECONOMICS > Real Estate > General.
Online Access:Texto completo
Table of Contents:
  • Green power already out of breath?; Abstract; List of Abbreviations; Table of Contents; 1. Introduction; 2. Method; 3. The German Electricity Market; 4. Theory on Consumer Behavior in the Electricity Market; 5. Motives for Non Switching to a Green Electricity Vendor; 6. Empirical Investigation in the German Federal State of Mecklenburg West Pomerania; 6.1 Sampling Method & Data Collection; 6.2 Questionnaire Design & Measures; 6.3 Data Analysis & Data Discussion; 6.4 Conclusion & Assessment; 7. Conclusion; List of References; Appendix

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