Strategies of german car companies in china /

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In 2009, the PRC overtook the USA as the biggest automotive market in the world in production as well as in sales. With economic problems like stagnating real income, rising raw material prices and credit-driven consumerism in the industrial countries the importance of the Chinese market for car com...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Schrott, Patrick (Author)
Format: Electronic eBook
Language:Inglés
Published: Hamburg, Germany : Anchor Academic Publishing, 2014.
Subjects:
Strategic alliances (Business) > Germany.
International business enterprises > Management.
Alliances stratégiques (Affaires) > Allemagne.
Entreprises multinationales > Gestion.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Strategic alliances (Business)
Germany.
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