Strategies of german car companies in china /

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In 2009, the PRC overtook the USA as the biggest automotive market in the world in production as well as in sales. With economic problems like stagnating real income, rising raw material prices and credit-driven consumerism in the industrial countries the importance of the Chinese market for car com...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Schrott, Patrick (Author)
Format: Electronic eBook
Language:Inglés
Published: Hamburg, Germany : Anchor Academic Publishing, 2014.
Subjects:
Strategic alliances (Business) > Germany.
International business enterprises > Management.
Alliances stratégiques (Affaires) > Allemagne.
Entreprises multinationales > Gestion.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Strategic alliances (Business)
Germany.
Online Access:Texto completo
Table of Contents:
  • Strategies of GermanCar Companies in China; Table of Contents; List of Figures; List of Abbreviations; 1 The Biggest Automobile Market of the World; 2 Market Analysis of the Chinese Automotive Market; 2.1 Political-legal Factors; 2.2 Economic Factors; 2.3 Socio-cultural Factors; 2.4 Technological Factors; 3 Internationalisation Strategies for the PRC's Car Market; 3.1 Timing Strategy; 3.2 Establishing and Developing Business; 3.3 Choice of Location and Partners; 4 Internationalisation strategies of German car companies in the People's Republic of China; 4.1 Volkswagen Group.
  • 4.2 Bavarian Motor Works Group5 Conclusion; 6 Works Cited; 7 List of Enclosures.

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