Restaurant, food & beverage market research handbook 2014-2015 /

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With a thorough and in-depth analysis of the restaurant and foodservice industry, this handbook provides consumer spending data, market forecasts, trends assessments for all segments, and more. The trends assessments include discussions of consumer behavioral trends, menu trends, daypart analysis (i...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Washington, Kelli D. (Autor), Miller, Richard K. (Richard Kendall), 1946- (Autor)
Autor Corporativo: Richard K. Miller & Associates (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Loganville, GA. : Richard K. Miller & Associates, [2014]
Edición:Fifteen edition.
Colección:RKMA market research handbook series.
Temas:
Restaurants > United States > Marketing.
Restaurants > United States > Statistics.
Restaurants > United States > Handbooks, manuals, etc.
Food service > United States > Marketing.
Food industry and trade > United States > Statistics.
Food industry and trade > United States > Handbooks, manuals, etc.
Restaurant management > United States.
Marketing research > United States.
Restaurants > États-Unis > Statistiques.
Restaurants > États-Unis > Guides, manuels, etc.
Restaurants > Gestion > États-Unis.
Marketing > Recherche > États-Unis.
BUSINESS & ECONOMICS > Small Business.
Food industry and trade
Food service > Marketing
Marketing research
Restaurant management
Restaurants
Restaurants > Marketing
United States
Handbooks and manuals
Statistics
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Market overview
  • Trends for 2014
  • Consumer surveys
  • City-by-city analysis
  • Market segments -– Market leaders
  • The Customer
  • Dayparts & mealparts
  • Dining trends & analyses
  • Beverage trends & analyses
  • Award winners
  • Food & beverage designations.

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