Chargement en cours…
Social marketing to protect the environment : what works /
In this work the focus turns to the environment and how social marketing can be successful to change environmental behaviour. The text begins with a definition of the social marketing model and includes a discussion of various tools that can be used to develop social marketing strategies.
| Cote: | Libro Electrónico |
|---|---|
| Autres auteurs: | |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
Thousand Oaks :
Sage Publications,
[2012]
|
| Sujets: | |
| Accès en ligne: | Texto completo |