Developing strategic marketing plans that really work : a toolkit for public libraries /

Afficher d'autres versions (1)

"Public libraries are increasingly aware of the need for good marketing. Underlying this is a need for competence in marketing planning. Many government and other reports stress the need to get public libraries back into the lives of their users and potential users and this requires significant...

Description complète

Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Kendrick, Terry
Format: Électronique eBook
Langue:Inglés
Publié: London : Facet, 2006.
Sujets:
Public libraries > Marketing.
Public libraries > Public relations.
Bibliothèques publiques > Marketing.
Bibliothèques publiques > Relations publiques.
LANGUAGE ARTS & DISCIPLINES > Library & Information Science > General.
Public libraries > Marketing
Public libraries > Public relations
Accès en ligne:Texto completo

Internet

Texto completo

Items no disponibles

Informations d'exemplaires de

Documents similaires