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The business environment : themes and issues /

This textbook presents key themes and issues that underpin the business environment. The PESTLE framework is used to introduce the core political, economic, socio-cultural, technological, legal, and environmental business contexts. This is followed by topical 'issues' chapters, covering co...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Wetherly, Paul (Autor, Editor ), Otter, Dorron (Autor, Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Oxford : Oxford University Press, [2011]
Edición:Second edition.
Temas:
Acceso en línea:Texto completo
Descripción
Sumario:This textbook presents key themes and issues that underpin the business environment. The PESTLE framework is used to introduce the core political, economic, socio-cultural, technological, legal, and environmental business contexts. This is followed by topical 'issues' chapters, covering contemporary areas in the business environment.
Notas:Previous edition: 2008.
Descripción Física:1 online resource (xxxiii, 482 pages) : color illustrations
Bibliografía:Includes bibliographical references and index.
ISBN:9780191665820
0191665827
1306260450
9781306260459