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Open innovation in the food and beverage industry /

Food and beverage companies are increasingly choosing to enhance internal idea development by pursuing an 'open innovation' approach, allowing the additional exploitation of external ideas and paths to market. Drawing on a range of important case studies, Open innovation in the food and be...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Garcia Martinez, Marian (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Oxford : Woodhead Publishing, 2013.
Colección:Woodhead Publishing in food science, technology, and nutrition ; no. 243.
Temas:
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Part I. The changing nature of innovation in the food and drink industry
  • part II. Partners and networks for open innovation
  • part III. Establishing and managing open-innovation partnerships and networks
  • part IV. Open innovation tools, process and managerial frameworks.