Neuro-sell : how neuroscience can power your sales success /

"Psychologist and sales coach Simon Hazeldine presents a process and approach to selling that is based on solid research and the latest findings in neuroscience. By incorporating PRISM brain-mapping-- a personality profiling instrument that uses neuroscience to identify behavioral preferences -...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Hazeldine, Simon (Auteur)
Format: Électronique eBook
Langue:Inglés
Publié: London : Kogan Page, 2013.
Sujets:
Selling.
Selling > Psychological aspects.
Neuromarketing.
Customer relations.
Vente.
Vente > Aspect psychologique.
selling.
Sales & marketing.
BUSINESS & ECONOMICS > Sales & Selling.
BUSINESS & ECONOMICS > Industries > Retailing.
SCIENCE > Life Sciences > Neuroscience.
BUSINESS & ECONOMICS > Consumer Behavior.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Sales and marketing.
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