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Thought leadership : prompting businesses to think and learn /

"Thought leadership consists of companies establishing a relationship with and delivering something of value to their customers that aligns with their brand and company value. In the process they go beyond merely selling a product or service and establish their brand and company as the expert i...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Young, Laurie, 1955-
Format: Électronique eBook
Langue:Inglés
Publié: London : Kogan Page, 2013.
Sujets:
Accès en ligne:Texto completo