Thought leadership : prompting businesses to think and learn /
"Thought leadership consists of companies establishing a relationship with and delivering something of value to their customers that aligns with their brand and company value. In the process they go beyond merely selling a product or service and establish their brand and company as the expert i...
Cote: | Libro Electrónico |
---|---|
Auteur principal: | |
Format: | Électronique eBook |
Langue: | Inglés |
Publié: |
London :
Kogan Page,
2013.
|
Sujets: | |
Accès en ligne: | Texto completo |