Advertising, sex, and post-socialism : women, media, and femininity in the Balkans /

Afficher d'autres versions (1)

The book traces the evolution of gender ideologies in the Balkans, through emancipating women's roles during socialism and into the proliferation and normalization of hyper-sexualized images of women in advertising and other media in the post-socialist transition. Drawing on a media-centered cu...

Description complète

Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Ibroscheva, Elza, 1974-
Format: Électronique eBook
Langue:Inglés
Publié: Lanham : Lexington Books, [2013]
Sujets:
Sex in advertising > Balkan Peninsula.
Socialism > Balkan Peninsula.
Post-communism > Balkan Peninsula.
Sexualité dans la publicité.
Postcommunisme > Balkans.
BUSINESS & ECONOMICS > Advertising & Promotion.
Post-communism.
Sex in advertising.
Socialism.
Balkan Peninsula.
Accès en ligne:Texto completo
Table des matières:
  • Introduction
  • Sex? please, we are socialist. the ideology of femininity and sex during socialism
  • Advertising and the socialist economy
  • Liberating women : the role of media in defining femininity in the post-socialist transition
  • Of vodka, watermelons and other sexy fruit : advertising and the objectification of women in bulgaria
  • Sex and politics : consuming women's bodies
  • Conclusion.

Documents similaires