Measuring the success of sales training : a step-by-step guide for measuring impact and calculating ROI /

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"It has never been more important to show examples of sales skills at work. The process to evaluate these skills is sometimes perceived as straightforward and routine, simply a matter of tracking the sales gains after the program has been conducted. But credibly evaluating sales training progra...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Phillips, Patricia Pulliam
Format: Électronique eBook
Langue:Inglés
Publié: Alexandria, Va. : ASTD Press/ROI Institute, ©2013.
Sujets:
Employees > Training of > Evaluation.
Employees > Training of > Cost effectiveness.
Rate of return.
Sales personnel > Training of.
Employees.
Personnel.
Personnel > Formation > Évaluation.
Personnel > Formation > Coût-efficacité.
Taux de rendement.
Vendeurs > Formation.
personnel.
BUSINESS & ECONOMICS > Mentoring & Coaching.
BUSINESS & ECONOMICS > Training.
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