Entrepreneurial Marketing : Global Perspectives /

This book presents important theoretical developments with regard to research at the Entrepreneurship and Marketing interface. The editors have invited acknowledged authors working in this exciting discipline, from around the world, to divulge and present in a comprehensive format, a book which addr...

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Détails bibliographiques
Cote:Libro Electrónico
Autres auteurs: Sethna, Zubin, Jones, Rosalind, Harrigan, Paul
Format: Électronique eBook
Langue:Inglés
Publié: Bingley, UK : Emerald Group Pub., ©2013.
Sujets:
New business enterprises > Management.
Marketing > Management.
Nouvelles entreprises > Gestion.
Marketing > Gestion.
BUSINESS & ECONOMICS > Distribution.
BUSINESS & ECONOMICS > Marketing > General.
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