Advertising and anthropology : ethnographic practice and cultural perspectives /

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"Examining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture, consumption practices, marketing to consumers and the production of creativity in corporate settings. The chapters reflect the authors' extensive live...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Malefyt, Timothy de Waal
Autres auteurs: Morais, Robert J.
Format: Électronique eBook
Langue:Inglés
Publié: London : Berg Publishers, 2012.
Édition:English ed.
Sujets:
Advertising > Social aspects.
Anthropology.
Marketing research.
Publicité > Aspect social.
Anthropologie.
Marketing > Recherche.
anthropology.
SOCIAL SCIENCE > Anthropology > Cultural.
SOCIAL SCIENCE > Sociology > General.
BUSINESS & ECONOMICS > Industries > Media & Communications Industries.
BUSINESS & ECONOMICS > Advertising & Promotion.
Advertising > Social aspects
Anthropology
Marketing research
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