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Review of marketing research. Vol. 10 /

Edited by Naresh K. Malhotra, this volume of Review of Marketing Research delivers a high powered range of articles from leading researchers and universities. The issue provides insights of interest to marketers throughout the discipline. Topics covered include a critical review on consumer experien...

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Détails bibliographiques
Cote:Libro Electrónico
Autres auteurs: Malhotra, Naresh K.
Format: Électronique eBook
Langue:Inglés
Publié: Bingley, U.K. : Emerald, 2013.
Collection:Review of marketing research,
Sujets:
Accès en ligne:Texto completo