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Review of marketing research. Vol. 10 /
Edited by Naresh K. Malhotra, this volume of Review of Marketing Research delivers a high powered range of articles from leading researchers and universities. The issue provides insights of interest to marketers throughout the discipline. Topics covered include a critical review on consumer experien...
| Call Number: | Libro Electrónico |
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| Other Authors: | |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
Bingley, U.K. :
Emerald,
2013.
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| Series: | Review of marketing research,
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| Subjects: | |
| Online Access: | Texto completo |