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Adland : a global history of advertising /
Adland is a ground-breaking examination of modern advertising, from its origins and evolution to the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the e...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London :
KoganPage,
2013.
|
| Edición: | Second edition. |
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Pioneers of persuasion
- From propaganda to soap
- Madison Avenue aristocracy
- Creative revolutionaries
- Chicago way
- Brit pack
- Eighties extravagance
- French connection
- European icons
- Media spins off
- Consolidation incorporated
- Japanese giants
- Alternatives
- Dotcom boom and bust
- Latin spirit
- International outposts
- Shooting stars
- Controversy in Cannes
- New frontiers
- Agency of the future
- Conclusion
- References.