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Adland : a global history of advertising /
Adland is a ground-breaking examination of modern advertising, from its origins and evolution to the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the e...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London :
KoganPage,
2013.
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| Edición: | Second edition. |
| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Adland is a ground-breaking examination of modern advertising, from its origins and evolution to the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media and then interviews leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, Sir John Hegarty and Sir Martin Sorrell, as well as 20th century industry luminaries such as Phil Dusenberry and George Lois. Exploring the roots of the advertising industry in New York and London, from Hopkins and Lasker to the Mad Men of the 50s, Tungate then covers today's big communication groups and the emerging markets of Eastern Europe, Asia and Latin America. Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future. |
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| Notas: | Previous edition: 2007. |
| Descripción Física: | 1 online resource (x, 259 pages, 14 unnumbered pages of plates) : illustrations (black and white, and colour) |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 1299687121 9781299687127 9780749464325 0749464321 |
| Acceso: | Legal Deposit; |