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PrestaShop 1.5 beginner's guide : build your own attractive online store with this fast and flexible e-commerce solution /
This book is written in a friendly voice with lots of tips, tricks, and screenshots to help you set up, extend, and personalize your own online shop. If you want to start your own e-commerce business, then this book will help you do that.This book is for people who are interested in creating an onli...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Birmingham, U.K. :
Packt Publishing,
©2013.
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| Colección: | Learn by doing: less theory, more results
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Cover; Copyright; Credits; About the Authors; About the Reviewers; www.PacktPub.com; Table of Contents; Preface; Chapter 1: Getting Started; Know your business; Downloading PrestaShop; Technical requirements; Time for action
- transferring files to your web host; Making a database; Time for action
- creating a database; How to install PrestaShop; Time for action
- the PrestaShop auto-installer; Post-install security; Deleting the install folder; Time for action
- how to delete the install folder; Renaming the admin folder; Time for action
- renaming the admin folder; Your shop front explained
- Your shop-back explainedTime for action
- logging in to your PrestaShop control panel; Control panel guided tour; Before we continue; Summary; Chapter 2: Back Office; Dashboard; Catalog; Orders; Customers; Price rules; Shipping and localization; Modules; Arranging key modules; Cart block; Time for action
- installing the shopping cart module; What goes on your home page?; Unique Selling Proposition (USP); Time for action
- how to add your content to your home page; Secure payment; Time for action
- using the content management system; Moving modules around; Time for action
- moving modules
- PreferencesTime for action
- changing the default image size; PrestaShop themes; Finding themes; Choosing a great theme; Installing the themes; Time for action
- installing a PrestaShop theme; Customizing your template; Important preliminary point; Time for action
- creating a new template; Editing your CSS file; Background color; Font size; Themes summary; Time for action
- uploading your company/store logo; Advanced parameters and administration; Time for action
- making a customer account; Permanent links block; Stats; Creating the "must have" pages; Delivery; Legal notice
- Terms and conditionsAbout us; Contacting your store; Contacts; Time for action
- creating departments to contact; Multistore feature; Downloadable products; Are you an existing user of osCommerce? Let's import it to PrestaShop; Summary; Chapter 3: Merchandising for Success; Shop categories; Planning your category structure; Creating your categories; Time for action
- how to create product categories; Creating content for your categories and subcategories; Time for action
- adding category descriptions; Adding products; Product descriptions that sell; Actually selling the product
- Ask for the saleCreate some images with GIMP; Time for action
- how to add a product to PrestaShop; Highlighting products; New products; Time for action
- how to highlight your newest products; Specials; Time for action
- creating a special offer; Recently viewed; Best sellers; Accessories; Time for action
- creating an accessory; Features; Time for action
- using PrestaShop's Features; Attributes; Time for action
- an attributes example; Customizing; Time for action
- allowing your customers to customize; Product mania!; Summary; Chapter 4: Getting More Customers