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Improving the visibility and use of digital repositories through SEO /
Recent OCLC surveys show that less than 2 percent of library users begin their search on a library website, which is why search engine optimization (SEO) is so crucial. And though a survey of faculty researchers at four major universities showed that most consider Google and Google Scholar amazingly...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Chicago :
ALA TechSource, an imprint of the American Library Association,
2013.
|
| Colección: | LITA guides.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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|---|---|---|---|
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| 005 | 20231017213018.0 | ||
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| 049 | |a UAMI | ||
| 100 | 1 | |a Arlitsch, Kenning. | |
| 245 | 1 | 0 | |a Improving the visibility and use of digital repositories through SEO / |c Kenning Arlitsch and Patrick S. O'Brien. |
| 260 | |a Chicago : |b ALA TechSource, an imprint of the American Library Association, |c 2013. | ||
| 300 | |a 1 online resource (viii, 128 pages) : |b illustrations. | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a A LITA guide | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a What is SEO and why is it important to libraries? -- Improving your library's SEO efforts -- How Internet search engine indexing works -- Setting your SEO baselines -- What is your search engine-indexing ratio and how can you improve it? -- Targeting your audience -- Google scholar and institutional repositories -- Measuring success. | |
| 588 | 0 | |a Print version record. | |
| 520 | |a Recent OCLC surveys show that less than 2 percent of library users begin their search on a library website, which is why search engine optimization (SEO) is so crucial. And though a survey of faculty researchers at four major universities showed that most consider Google and Google Scholar amazingly effective for their research, low Google Scholar indexing ratios for library institutional repositories is widespread because it ignores common library metadata. Arlitsch and OBrien, who have presented and published widely on the topic, show how to ensure that high-value content is visible to reseachers. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Library Web sites |x Design. | |
| 650 | 0 | |a Library Web sites |x Statistical methods. | |
| 650 | 0 | |a Web search engines. | |
| 650 | 0 | |a Electronic information resources |x Management. | |
| 650 | 0 | |a Digital libraries. | |
| 650 | 0 | |a Institutional repositories. | |
| 650 | 0 | |a Libraries and the Internet. | |
| 650 | 2 | |a Libraries, Digital | |
| 650 | 6 | |a Sites Web de bibliothèques |x Méthodes statistiques. | |
| 650 | 6 | |a Moteurs de recherche sur Internet. | |
| 650 | 6 | |a Sources d'information électroniques |x Gestion. | |
| 650 | 6 | |a Bibliothèques virtuelles. | |
| 650 | 6 | |a Dépôts institutionnels. | |
| 650 | 6 | |a Bibliothèques et Internet. | |
| 650 | 7 | |a COMPUTERS |x Web |x Site Directories. |2 bisacsh | |
| 650 | 7 | |a Digital libraries |2 fast | |
| 650 | 7 | |a Institutional repositories |2 fast | |
| 650 | 7 | |a Libraries and the Internet |2 fast | |
| 650 | 7 | |a Library Web sites |x Design |2 fast | |
| 650 | 7 | |a Web search engines |2 fast | |
| 700 | 1 | |a OBrien, Patrick S., |d 1963- | |
| 776 | 0 | 8 | |i Print version: |a Arlitsch, Kenning. |t Improving the visibility and use of digital repositories through SEO. |d Chicago : ALA TechSource, an imprint of the American Library Association, 2013 |z 9781555709068 |w (DLC) 2012049197 |w (OCoLC)823014110 |
| 830 | 0 | |a LITA guides. | |
| 856 | 4 | 0 | |u https://ebsco.uam.elogim.com/login.aspx?direct=true&scope=site&db=nlebk&AN=578551 |z Texto completo |
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