Metaphor and Mills : Figurative Language in Business and Economics.

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While the role of metaphor in economics and business is substantiated in multiple research articles no comprehensive book-length study has appeared. The book gives a comprehensive overview of the field and detailed studies on its main branches - metaphor in economic theory and history, in the introd...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: White, Michael
Otros Autores: Herrera-Soler, Honesto
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Berlin : De Gruyter, 2012.
Colección:Applications of Cognitive Linguistics ACL.
Temas:
Metaphor.
Figures of speech.
Economics > Language.
Business > Language.
Interdisciplinary approach to knowledge.
Metaphor
Métaphore.
Interdisciplinarité.
Économie politique > Langage.
Langue du commerce et des affaires.
metaphor.
LANGUAGE ARTS & DISCIPLINES > Composition & Creative Writing.
LANGUAGE ARTS & DISCIPLINES > Rhetoric.
REFERENCE > Writing Skills.
Economics > Language
Figures of speech
Interdisciplinary approach to knowledge
Applied Linguistics.
Cognitive Linguistics.
Metaphor and Economics.
Acceso en línea:Texto completo
Descripción
Sumario:While the role of metaphor in economics and business is substantiated in multiple research articles no comprehensive book-length study has appeared. The book gives a comprehensive overview of the field and detailed studies on its main branches - metaphor in economic theory and history, in the introduction of coinage and in business contexts and practices. The global perspective of world-wide researchers, spanning different languages and cultures, provides a wealth of information, placing existing research within a consistent and coherent perspective and opening up new vistas.
Descripción Física:1 online resource (338 pages)
Bibliografía:Includes bibliographical references and index.
ISBN:9783110274585
3110274582
9781283628259
1283628252
9786613940704
6613940704

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