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Persuasive signs : the semiotics of advertising /
"Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Berlin ; New York :
Mouton de Gruyter,
2002.
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| Colección: | Approaches to applied semiotics ;
4. |
| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | "Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption. This book looks at the categories of this form of discourse from the standpoint of semiotic analysis. It deals with the signifying processes that underlie advertising messages in print, electronic, and digital form."--Jacket |
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| Descripción Física: | 1 online resource (xi, 193 pages) : illustrations |
| Bibliografía: | Includes bibliographical references (pages 175-190) and index. |
| ISBN: | 9783110888003 3110888009 |