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The rise of advertising in the United States : a history of innovation to 1960 /

In The Rise of Advertising in the United States: A History of Innovation to 1960, Edd Applegate traces how the explosion of newspapers in the American colonies laid the groundwork for the first advertising agents, leading to America's first class of professional marketers. From the sensational...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Applegate, Edd
Format: Electronic eBook
Language:Inglés
Published: Lanham : Scarecrow Press, c2012.
Subjects:
Online Access:Texto completo