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The rise of advertising in the United States : a history of innovation to 1960 /
In The Rise of Advertising in the United States: A History of Innovation to 1960, Edd Applegate traces how the explosion of newspapers in the American colonies laid the groundwork for the first advertising agents, leading to America's first class of professional marketers. From the sensational...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Lanham :
Scarecrow Press,
c2012.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | In The Rise of Advertising in the United States: A History of Innovation to 1960, Edd Applegate traces how the explosion of newspapers in the American colonies laid the groundwork for the first advertising agents, leading to America's first class of professional marketers. From the sensational antics of P.T. Barnum to the retail marketing magic of John Wanamaker, Applegate surveys the key figures and events that transformed the American business landscape from its colonial beginnings to that Mad Men moment when advertising "went professional." |
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| Descripción Física: | 1 online resource (xi, 198 p.) |
| Bibliografía: | Includes bibliographical references (p. 175-183) and index. |
| ISBN: | 9780810884076 0810884070 |