Style de citation APA (7e éd.)

Payne, A., & Frow, P. (2013). Strategic customer management: Integrating relationship marketing and CRM. Cambridge University Press.

Style de citation Chicago (17e éd.)

Payne, Adrian, et Pennie Frow. Strategic Customer Management: Integrating Relationship Marketing and CRM. Cambridge: Cambridge University Press, 2013.

Style de citation MLA (8e éd.)

Payne, Adrian, et Pennie Frow. Strategic Customer Management: Integrating Relationship Marketing and CRM. Cambridge University Press, 2013.