APA (7th ed.) Citation

Payne, A., & Frow, P. (2013). Strategic customer management: Integrating relationship marketing and CRM. Cambridge University Press.

Chicago Style (17th ed.) Citation

Payne, Adrian, and Pennie Frow. Strategic Customer Management: Integrating Relationship Marketing and CRM. Cambridge: Cambridge University Press, 2013.

MLA (8th ed.) Citation

Payne, Adrian, and Pennie Frow. Strategic Customer Management: Integrating Relationship Marketing and CRM. Cambridge University Press, 2013.