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Marketing schools, marketing cities : who wins and who loses when schools become urban amenities /

Discuss real estate with any young family and the subject of schools is certain to come up-in fact, it will likely be a crucial factor in determining where that family lives. Not merely institutions of learning, schools have increasingly become a sign of a neighborhood's vitality, and city plan...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Cucchiara, Maia Bloomfield
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Chicago : The University of Chicago Press, 2013.
Temas:
Acceso en línea:Texto completo
Tabla de Contenidos:
  • A strategic opportunity
  • From "Philadelphia" to the "Next Great City": revitalization in a postindustrial city
  • Institutions of last resort: crisis, markets, and stratification in Philadelphia's schools
  • Revitalizing schools: the Center City Schools Initiative
  • "This is not an inner-city school!": marketing Grant Elementary
  • "This school can be way better!": transforming Grant Elementary
  • The "Segregated Schools Initiative?": lasting consequences of a short-lived project
  • Citizens, customers, and city schools.