Of mottos and morals : simple words for complex virtues /

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Whether in slogans, catchphrases, adages or proverbs, we encounter mottos every day, but we rarely take time to reflect on them. In Of Mottos and Morals: Simple Words for Complex Virtues, Martin explores the possibility that mottos themselves are worthy of serious thought, examining how they contrib...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Martin, Mike W., 1946-
Format: Electronic eBook
Language:Inglés
Published: Lanham, [Maryland] : Rowman and Littlefield Publishers, Incorporated, [2013]
Subjects:
Mottoes > Moral and ethical aspects.
Slogans > Moral and ethical aspects.
Proverbs > History and criticism.
Terms and phrases > Social aspects.
Devises (Maximes) > Aspect moral.
Slogans > Aspect moral.
Terminologie > Aspect social.
LANGUAGE ARTS & DISCIPLINES > Composition & Creative Writing.
LANGUAGE ARTS & DISCIPLINES > Rhetoric.
REFERENCE > Writing Skills.
Proverbs.
Criticism, interpretation, etc.
Online Access:Texto completo
Table of Contents:
  • I: Coping; 1 Introduction; 2 Tools in Coping; II: Character; 3 Identity and Character; 4 Self-Help, Mutual-Aid; 5 Pursuing Happiness; III: Community; 6 Leading, Creating, Writing; 7 Mottos in the Marketplace; 8 Campaigns and Causes; IV: Credo; 9 Ethical Theories; 10 Spirituality; 11 Golden Rule Pragmatism; Epilogue; Notes; Index.

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