What is reputation worth? : how to protect and enhance value /

Reputation, for a business or a brand, has a value. This is as much an emotional value as a financial one and yet few people have a clear sense of the implications. The term is most commonly used when a sudden or sharp reduction in reputational value results in damage to the business. Garry Honey�...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Honey, Garry
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Farnham, Surrey : Gower, 2013.
Temas:
Corporate image.
Corporations > Public relations.
Entreprises > Image.
Sociétés > Relations publiques.
corporate image.
BUSINESS & ECONOMICS > Public Relations.
Corporate image
Corporations > Public relations
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover; Contents; List of Figures; About the Author; Introduction; 1 Reputation Defined; 8 Points on Reputation defined; Control; Comparison; Contrast; Compass; Condition; Colour; Context; Communication; Summary
  • Reputation Defined; 2 Reputation Damage; 8 Points on Reputation Damage; 5 Levels of Trust Erosion; Outrage; Disgust; Concern; Surprise; Disappointment; 3 Influencers of Trust Recovery; Existing Goodwill; Nature of Threat; Response to Threat; Summary
  • Reputation Damage; 3 Reputation Risk; 8 Points on Reputation Risk; 5 Distinguishing Features of the Risk; Business Continuity Risk.
  • Strategic RiskBehavioural Risk; Intangible Risk; Consequential Risk; 3 Issues for Assessment; Measuring Risk; Managing the Risk; Reporting the Risk; Summary
  • Reputation Risk; 8 Points on Reputation Protection; 2 Major Concerns; Transferability; 4 Reputation Protection; Time; 6 Barriers to Insurance Cover; Capacity; Hazard; Information; Risk; Outage; Notice; Summary
  • Reputation Protection; Further Reading.

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